Experts advise any budding businesses and blogs to start compiling an email database from their first day online to engage and connect your readers or first-time visitors. The internet is a vast place so gently nudging visitors back to your site is one of the most powerful tools to increasing site traffic, user engagement, and converting visitors to customers.
Whether you’re announcing a new product, a sale, or a change in your products or services, newsletters always have the best engagement, reaching your audience personally. Having a nice email subscription form in an optimum spot can increase your subscription rate. And with our free WordPress plugin, Themify Builder, you can display sleek and modern newsletter subscription optin forms for free, anywhere you want, using the Optin Form module. Totally customizable, you can also choose to hide the request for a subscriber’s first and/or last name.
To help you get your email newsletters off the ground, Mailchimp has a free plan available for anyone sending an email newsletter for up to 2000 subscribers. This is great for getting your startup, small business, or personal blog off the ground. If you also need a few pointers on how to start making money from your blog look no further.
Alright, let’s get started with the tutorial!
Step 1: Sign Up
Sign up for a MailChimp account, and retrieve the API key.
- Go to your MailChimp Account > Extras > API keys > copy the API key from the bottom of the page.
Step 2: Plugin Your API
Go to your WP admin dashboard and paste the API key in your settings.
- WP admin > Themify > Settings > Integration API > Optin > Mailchimp > Paste the API key > hit Save
Step 3: Create Your Optin Form
Finally you’re going to drop in your newsletter optin form.
- Turn on the Builder, select and drop in the ‘Optin Form’ module
Select MailChimp under the list of Providers. You can opt to hide the First and/or Last Name fields, and once you’ve finished, hit Done. And don’t forget to Save!
Thank you for following another foundational tutorial. Feel free to send us any other tutorial requests by commenting below.
June 18, 2019 @ 10:27 am
Thanks for sharing this article. Its very easy to understand and very intresting also. Keep going
Cheers Nick
September 19, 2019 @ 5:05 am
Is there a way for an Optin Form with MailChimp to have a GDPR tickbox?
September 19, 2019 @ 5:19 pm
Hi Leo,
Unfortunately we don’t have GDPR for Optin Forms at the moment, but we’ll be considering adding it.
September 24, 2019 @ 7:34 pm
Will you be adding any other email providers? I use MailerLite… How can I use the opt in module?
I’m using an embedded form from MailerLite but I don’t like that I can match it to my site.
September 24, 2019 @ 7:36 pm
Hi Kelly,
That is a good suggestion. We will add it.
October 4, 2019 @ 4:00 pm
For some reason, my themify settings doesn’t have the integration API tab.
October 4, 2019 @ 10:30 pm
Hi Tom,
Please update your Themify Theme to the latest version, using the latest Framework version you should see the Integration API field.
November 11, 2019 @ 1:20 pm
Hello,
Is there any short code for Optin Form? I’d like to put it on footer. So it will always be there as I got a lot of pages and I don’t want to add it manually per page.
Thanks!
November 11, 2019 @ 5:08 pm
Hi,
Unfortunately we don’t have a shortcode for the Optin Module, but you can Build it using Builder Layout Parts: https://themify.me/docs/builder#layout-parts and you can use the shortcode of the Layout Part to add it as widget to your footer widget area or you can create a custom footer area in Layout Parts and use Hook Content: https://themify.me/docs/hook-content to add it above your Footer section.
December 2, 2019 @ 9:21 pm
Hi,
Is there any way to send mailchimp confirmation email after subscribing?
December 3, 2019 @ 5:12 pm
Hi Hassan,
If you mean that your subscribers should confirm the subscription by email, then you should enable Double Optin in MailChimp: https://mailchimp.com/help/about-double-opt-in/ here you can see what is difference between the single optin and double optin and varius settings: https://mailchimp.com/help/single-opt-in-vs-double-opt-in/
Hope this helps.
December 4, 2019 @ 10:24 am
HI Csaba,
I have already enabled Double Optin in Mail Chimp, but the problem is that when I am subscribing via Optin form, I am not receiving any confirmation email.
December 13, 2019 @ 10:10 pm
Hi Hassan,
We may have to investigate this issue further on your website, please contact us via email: https://themify.me/contact or support forum: https://themify.me/forum
March 5, 2020 @ 11:16 pm
I do have the same problem. Is there an easy way to fix it or is it just simply not possible to activate the (in mailchimp already enabled) double opt-in?
March 6, 2020 @ 9:46 pm
Hi Luisa,
Sometimes it could be your mail server/provider blocks the confirmation emails. Check your email junk folder.
January 27, 2020 @ 5:08 pm
Can you please add Mad Mimi to your list of email providers (:
March 6, 2020 @ 9:45 pm
It looks like Mad Mimi is not developing their services (they haven’t published any blog or social media for a long time).
March 17, 2020 @ 10:59 pm
Hi guys,
Mailchimp mostly works with tags to separate audiences, so do we here. How can I add a certain mailchimp tag to be passed on within a signup form? I only see an option to select my audience (list).
thanks,
Johannes
April 25, 2020 @ 2:22 pm
Thanks for the article. Can you add Sendinblue?
June 30, 2020 @ 6:53 pm
Hello,
the Double OptIn does not work. The eMail address is directly set to subscribed, no confirmation mail is sent.
Denis
July 13, 2020 @ 7:25 am
Can we connect Themify Contact Form with Mailchimp?
July 15, 2020 @ 1:30 am
Yes. We have the Optin Form module which users can subscribe to your Mailchimp lists. On Builder Contact, there is an option to subscribe to Mailchimp as well.
October 31, 2020 @ 8:39 pm
Would you be able to add Postmark as one of the email providers?
November 3, 2020 @ 10:17 am
Can I configure two sites with one mailchimp? In mailchimp, I should get two different list based on site.
If yes, how?
Thanks in Advance!
September 27, 2021 @ 12:33 pm
how we can integrate Maister in Optin form¿¿ thanks
October 18, 2021 @ 7:46 pm
I’d love to see Drip added as another ESP that we can integrate directly with these option forms. Any plans for this?
November 19, 2021 @ 9:20 pm
Is there a way to add a 3rd party optin form on my page? We use Send In Blue and that is not one of the ones you offer.
November 22, 2021 @ 2:13 am
We don’t have the Send in Blue integration at the moment. Most newsletter providers have manual optin form embed snippet. You can drop in Plain Text module and paste in the form embed code.
June 16, 2022 @ 7:42 am
Is there any captcha integrated in the optin form? Or any where else? Thanks!
June 16, 2022 @ 10:19 pm
Yes, it has built-in Google Captcha feature.
July 25, 2022 @ 4:25 pm
I am getting an error “error retrieving lists” any idea how I can fix this?
July 17, 2023 @ 10:51 am
In Step 3, when you say, “Turn on the Builder,” what does that mean? Do you mean create a new page to add the module to?
July 24, 2023 @ 8:39 pm
Yes, you would create a new Page, view the page on frontend, turn on Builder and then drop in the Optin module.