24 Apr 2019
Ranking higher on Google searches likely means the number of visitors crossing your page will increase as well. But how do you ensure you make it to the top of the Google search list? Well, there are a variety of factors that play into how high your website ranks.
You can improve your Google search ranking by adding an SSL certificate to your site, translate your site to be multi-lingual, or you can ensure your site loads super quickly! That’s what we’ll look at in this foundational tutorial, and we’ll show you just how to achieve a powerfully fast WordPress site!
For this tutorial we’ll be using Google PageSpeed Insights to monitor and evaluate our page speed scores. First, we created a demo site that we set up using the Ultra theme. We then used the free plugin, Autoptimize, in order to streamline, compress, and minify various aspects of the site, using the settings we’ll list further below. We then ran a test of our site through PageSpeed Insights, and ta-dah!
As you can see, the score is 100/100 on desktop. It’s also 97/100 for mobile. We’ll show how you can achieve a 90-100% score on PageSpeed Insights, step by step.
Ps. Full disclosure - the demo site we've set up, isn't as heavily loaded as some other sites might be with many more videos or photo content. But this tutorial should at least boost your current PageSpeed Insights score.
Run A Speed Test
First, to see the most true results, run a test of your site before uploading Autoptimize. You can run your page speed test here.
Next, install Autoptimize:
- WP-Admin Dashboard > Plugins > Add New > search for "Autoptimize" > Install > Activate
To configure the settings, go to:
- WP-Admin Dashboard > Settings > Autoptimize
These are the recommended optimize settings:
- Optimize HTML code:
- Optimize CSS code:
- Save aggregated script as static files:
After you have finished selecting the appropriate settings, view the site on the frontend with incognito mode (this is necessary so that the scripts/cached files will be generated).
Then go to Pagespeed Insights, and run a final test of your site! And you're done. You've just optimized your entire site to load faster than ever before.