Plugins come and plugins go, but WordPress and Google are here to stay.
While many webmasters simply resort to using plugins developed by generous authors to include Google Analytics and Tag Manager in their WordPress websites, there’s no telling when said plugins can mess up the scripts or safety of your website (it’s not paranoia if more than 22% websites actually do get hacked via plugin vulnerabilities).
For the rest of us who can rely on our own skills of copying and pasting code, let’s take a gander at what it takes to correctly include and use Google Analytics and Google Tag Manager into WordPress websites for rapidly growing small businesses.