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When you rename, change, or delete a post’s URL slug, people might still be directed to and visiting the old URL or receiving an error message. Having 404 errors on your site not only leaves a visitor with a bad experience, but is also a bit unprofessional and could cause you to lose future customers and business leads. Further, search engines might also penalize your site SEO rank due to these 404 errors.

You can avoid this and further secure your site's success by redirecting the old URLs on your WordPress site. There are many types of redirects, from a 302, 307, to a 301 redirect. The 301 redirect is the one we’ll be using to permanently redirect an old URL to a new one of your choice. The 301 redirect essentially sends search engines and site visitors to a different URL than the original one selected from a link or search engine page.

WordPress themes exist on an extremely flexible system, allowing both users and web developers to customize it easily. Because of its flexibility and variety of customization options, there are chances people are editing and customizing WordPress themes in an incorrect or mistaken way.

In this foundational tutorial, we would like to take this opportunity to provide tips on how to customize Themify themes. We'll introduce you to the best practices and proper WordPress techniques that'll help you avoid unneccessary bugs or glitches while customizing your Themify theme, ensuring it works well alongside other WordPress plugins.

UPDATE: We've released the pagespeed framework (Themify v5) that can achieve 90+ score on Google Pagespeed Insights without using any third party plugins. If you are using the latest Themify themes, please skip this post.

Ranking higher on Google searches likely means the number of visitors crossing your page will increase as well. But how do you ensure you make it to the top of the Google search list? Well, there are a variety of factors that play into how high your website ranks.

You can improve your Google search ranking by adding an SSL certificate to your site, translate your site to be multi-lingual, or you can ensure your site loads super quickly! That's what we'll look at in this foundational tutorial, and we'll show you just how to achieve a powerfully fast WordPress site!