The third post for our 'Customer Stories' series covers, Sander Spolspoel, a Senior Motion Graphic Designer for Sworl who was able to use Themify's builder feature to easily create and design his new website.
Hi! My name is Sander Spolspoel. I am a Senior Motion Graphic Designer for Sworl, a website that helps companies communicate their stories through animations. We build scenarios that translates products and services into narratives, craft a graphic style, pick a voice-over, and bring it all together in an animation.
Hand-Coded Waterfalls to WordPress
My very first corporate website was completely hand coded. It features an animated 3D rendered waterfall, that ran all the way through the site. People sure remembered it, but it was hell to update. I had to write comments everywhere, to remember how I could update the content. I even used a desktop application to create an RSS feed, which I uploaded manually. In 2010, I created a WordPress site using the PageLines theme. This was one of the first themes with a "builder" idea, allowing you to create page blocks that would appear on one or several pages.
Unfortunately it was far from WYSIWYG: you couldn't see the blocks while you were creating the page. It was kind of mobile-ready: the blocks moved on some devices, but most text was hard to read.
Switching to Themify
In 2013, I made the switch to Themify, for a true page builder with many more possibilities. I was able to build the new site very quickly just as I had drafted the structure. I ran a few responsive tests while designing, noticing that all of my lay-outs were easy to read and usable on mobile devices, because Themify smartly shuffled the content blocks.
I discovered Themify by Googling for WordPress themes that went beyond simple templates. I compared more than 8 different theme providers based on how far you could go designing your own pages. I literally wanted to drag around content blocks for each page. I mostly watched YouTube video's and screencasts, because there's no marketing talk and half promises in a screencast.
I've recommended Themify to many SMEs and freelancers that want to tell their own story online, or that lack the funds to have a professional hand-craft all of their pages with a different layout.
Themify Builder allows anyone and everyone to quickly experiment with content layouts, letting you create hand-crafted designs without touching code.
The leaves are changing colours, the weather is starting to get cooler, and the Themify Fall Sale is starting. All hallmarks of the seasons changing from Summer to Fall!
We're quite excited about the seasons changing, so we wanted to celebrate by holding a fantastic sale that lasts for all of September. That's right, for the entire month of September, everyone can get 20% off all Themify themes, plugins, and Club memberships by using the coupon code: FALLSALE.
Affiliate Commission +10% Boost
Our sale isn't the only thing we're doing to celebrate the coming of Fall; we're also raising Themify Affiliate commissions from 30% to 40% for all of September! This is a fantastic opportunity for Themify Affiliates to make a little extra money for the month of September!
Affiliates, feel free to spread the FALLSALE coupon and promote Themify, but make sure you don't violate the terms and conditions of the program when you do. Be sure to promote the Fall Sale (20% off everything!) for all of September, and if you aren't a Themify Affiliate, click here to sign up and get your affiliate link today! If you're an existing Themify customer, you can go to the member area, then click on Affiliate, and grab the Links & Banners if you would like to promote the Fall Sale as well.
Remember: for ALL September, everyone can get 20% off everything Themify by using the coupon code FALLSALE.
On top of that, ALL Themify Affiliates are getting 40% commission for all sales in September.
We wouldn't be here without you, so we hope you enjoy our Fall Sale!
Since the last framework update, released last month, many users have expressed their feedbacks about the removal of the Builder backend edit mode. Simply because you want it (we heard you), we've brought back the Builder backend mode in this update! Now you can edit the Builder in both frontend and backend mode.
New Image Script
Along with this update, we've replaced the image script with a more reliable and secure script. We were using WordThumb, a PHP script that automatically crops images for you and it has been saving a lot of users' time from cropping images manually. However, its drawbacks are the security concerns and server compatibility. For this reason, we've replaced the WordThumb script with a custom script that utilizes WordPress native functions to generate images with any image dimension.
On top of that, we've added retina image support in the image options. With retina image enabled, it automatically generates and displays the 2-time resolution images for devices that have retina display. In short, your high resolution images will display nice and sharp on retina devices such as MacBook Pro, iPad, iPhone, Andriod, etc.
Four years ago, we started Themify with nothing more than a handful of code, and a desire to make the web a better place.
Today, we're a thriving business that has helped designers and developers quickly and easily build beautiful WordPress websites. With dozens of themes to choose from, constant updates to the Themify framework, and the release of powerful Themify plugins, Themify has grown tremendously over the past four years.
We've pushed out updates, large and small, to the Themify framework, making it work better, faster, and harder for all of your website needs.
We are so proud of how far we have come, and we couldn't have done any of this without our team, our customers, our friends, and our community. Thank you!
40% Anniversary Sale Until Aug 22, 2014
To celebrate this long and fortuitous road, we wanted to give back to everyone who has been there every step of the way. For our four year anniversary, we're offering 40% OFF any purchase, with the discount code FANTASTIC4. Coupon code expires on August 22, 2014.
Exciting news from the Themify camp: we'd like to introduce Music, a theme with artists, musicians, managers, and app developers in mind. Responsive and retina ready, Music introduces fullwidth video backgrounds, embedded music players, and a slick design right out of the box.
In addition, we've been working on some behind-the-scenes projects in tandem with the Music theme: Builder and Themify panels have been completely redesigned, now including a Customize panel which allows for customization of the theme with a live preview from the frontend! Builder is also coming with new features like the aforementioned fullwidth video background, pre-designed Layouts, and a new feature called Layout Parts.
Music is a theme that brings art to life. Built for artists, musicians, and anything related to music, Music is responsive and retina ready out of the box. We've jam-packed it full of much-requested features (like fullwidth video backgrounds) and made the Builder more powerful to make it even easier to create truly unique and beautiful websites.
While developing Music, we wanted to improve the user experience of using and customizing your Themify themes. We've completely redesigned the Themify panel into a flat design with a cleaner interface, and increased the overall font size for better readability. In addition, we've made the panel completely responsive to work on any sized screens, and replaced all graphic images with Themify Icons font to increase load speeds and make less HTTP requests.
Builder Interface Redesigned
Not wanting to stop at just the Themify panel, we also redesigned the Builder interface. On a module hover, Builder now indicates what module is in use, and we minimized the interface borders and strokes to provide a more accurate preview of what you were designing.
New Customize Panel
Giving our users even more power, we built a new Customize panel that allows the customization of theme elements and options with live frontend previews. You can select over 600+ Google fonts, use the color picker with opacity support, upload background images, set padding/margins/borders, write custom CSS, and much more.
In addition, you can easily set menu navigation, set the widebar widgets, and change the front page option. Watch the video below to see it in action.
Themify would like to say happy Canada Day to all Canadians and early happy Independence Day to the US visitors. We are running a 20% sale from now to July 6th, 2014 to celebrate this national holiday. Enter 'nationalday' coupon code on checkout to save 20% off everything at Themify. This is a good opportunity to save on the Master Club which includes all plugins and themes. Hint: we will have a very cool music theme releasing soon and it will be included in the Club memberships.