What is SSL and why do you need it? On today's tutorial series, we'll focus on getting down to the bottom this small but mighty detail. SSL (Secure Sockets Layers) is a set of encryption protocols used to secure users' information and ensures that the data transmitted to a website remains encrypted. Major search engines (such as Google) recommend all sites to have an SSL certificate and favours sites that do by ranking them higher in searches. Now you can probably imagine just how beneficial having an SSL certificate on your site is. Not only would it increase the security on your site, but it would potentially create more visitors because of your higher Google search listing.
On top of this, providing visitors and customers peace of mind when submitting personal information and buying products on your site allows for more trust, less buyer's remorse, and happier clientele. If you have a website that accepts payments, such as an online store, then having an SSL certificate is an absolute must. Typically, you can purchase an SSL certificate via your host provider or from an SSL authority. Here are a few options that you can use to get you started: Symantec, Comodo, and Let’s Encrypt.