What is SSL and why do you need it? On today's tutorial series, we'll focus on getting down to the bottom this small but mighty detail. SSL (Secure Sockets Layers) is a set of encryption protocols used to secure users' information and ensures that the data transmitted to a website remains encrypted. Major search engines (such as Google) recommend all sites to have an SSL certificate and favours sites that do by ranking them higher in searches. Now you can probably imagine just how beneficial having an SSL certificate on your site is. Not only would it increase the security on your site, but it would potentially create more visitors because of your higher Google search listing.
On top of this, providing visitors and customers peace of mind when submitting personal information and buying products on your site allows for more trust, less buyer's remorse, and happier clientele. If you have a website that accepts payments, such as an online store, then having an SSL certificate is an absolute must. Typically, you can purchase an SSL certificate via your host provider or from an SSL authority. Here are a few options that you can use to get you started: Symantec, Comodo, and Let’s Encrypt.
Welcome back to a new edition of our Customer Stories. To kick off the new year, it’s time to refocus your website’s eCommerce and marketing strategies to be more profitable and successful. To provide us insight into this vast world is business maven, Tanner Rankin, who’s appeared on the likes of Forbes, MSNBC, and Entrepreneur. Read on to see how Tanner uses WordPress themes to stay current in the ever-changing eCommerce world.
About Me
My name’s Tanner Rankin and I am a top-rated eCommerce and Amazon consultant, as well as an eCommerce website designer. For 10 years, as an author, speaker, and founder of The Source Approach, I’ve helped brands, startups, and retailers get to where they want to go quicker and easier through eCommerce & Amazon marketing. I focus on lending a hand to help businesses and my own companies grow in the eCommerce and SaaS (Software as a Service) spaces.
In this week's tutorial series, we'll be discussing staging sites. Every time you wish to change your WordPress website, doing it without a staging site is pretty much a gamble. You would never want a visitor to see your site while it's broken, or while you're implenting and testing out a new plugin. That's pretty much the equivalent of being caught with your pants around your ankles! In any case, having a staging site would be great for everyone.
You may be asking, what exactly is a staging site? Well it's an exact duplicate of your live website but it isn't available for the public to see, and any changes you make have no effect on your live site.
The Benefits of a Staging Site
Test out new features and updates with zero risk
The developers can work on bug fixes while the live site is operational
Reduces the downtime your customers may experience
Test out WordPress, theme and plugin updates before using them on the live website
In this edition of our Customer Stories, we’re getting an inside look at the creation of The Killer’s guitar player, Dave Keuning’s solo website. We’ll hear from Keuning and speak to web developer and returning story contributor, Joseph Abraham, about his award-winning website for Keuning Music and why Themify Ultra was the theme of choice.
Before we get to the technical aspects, let’s hear a little from the man himself, Dave Keuning, in this short Q&A.
From The Musician
What was the inspiration behind your website, Keuning Music?
I wanted some cool kaleidoscope imagery. You can never go wrong with that stuff and it tied in with the album. Joseph, the developer, did a good job implementing that, and created a website pretty much exactly how I wanted it.
In this week's tutorial series, we'll be discussing Live Chats. Online live chatting has been growing in popularity for many website owners. Perhaps a customer visits your site for something specific or maybe they're just browsing. Whatever the reason, you don't want to lose the opportunity to close a sale. Live chat can help you achieve just that by enhancing their shopping experience. Add a live chat feature to your WordPress site in the most easy and affordable way today.
There are quite a few live chat services available, but for this tutorial we'll be using the LiveChat Plugin. It can be hard to find because of the name's popularity so we provided a link to make it easier to find.
Installing LiveChat
Right off the bat you'll need to install this plugin, which you can achieve via the WordPress admin panel. Once the plugin is installed and activated, you will be able to see the LiveChat menu option in the WordPress admin panel. This will allow you to begin the setup.
